Trading standards - a regional perspective
At a national level the approach to dealing with smuggled, fraudulent and counterfeit vodka revolves around the amount of money lost through tax evasion.
From a regional perspective, counterfeit vodka is a problem because of the consumer related issues that have emerged from it. Instead of focusing on fiscal issues, regional trading standards teams are concerned with health and safety.
Trading standards are responsible for protecting the interests of honest business and consumers.
If someone buys a bottle of vodka they suspect to be counterfeit, trading standards will normally be the first point of contact. Many of the cases that have been reported on have emerged from trading standards prosecution.
Once someone suspects that they believe their vodka to be counterfeit, trading standards will investigate and bring a prosecution where necessary.
The case will be brought against the retailer of the product rather than the people who are making and distributing counterfeit vodka.
A recent example of this level of enforcement took place in Islington earlier this year.
In January, four off-licences were fined over £6,000 between them for the sale of counterfeit vodka, after someone who bought the illegal product complained to the council.
Brian Gohery, one of the trading standards officers involved in the case explained that since the prosecution of the off-licences the council have actively gone out to shops and created a presence.
He said: “Information was sent out to all the local shops and trading standards will be visiting independent off-licences.
“Many traders were pleased to trading standards, as they have been offered the goods, but refused them.”
The alarm will often be raised when someone has bought a bottle of vodka which doesn’t smell or taste right. It is only after someone has bought a counterfeit product that they will be able to tell whether the vodka is counterfeit or not.
Balihar Khalsa